Diesel would be my favorite brand of clothing, I really like a lot of their stuff, runners and jeans especially, but I’m also quite fond of their advertising messages. They can be quite different to some of their other quite high end competitors – they just tend to take themselves a little less seriously. Take for example their Global Warming campaign – approached only in a way Diesel can. “Just because the seas are rising and our world is getting more tropical, doesn’t mean we can’t look good”. Understandably this campaign raised a lot of eyebrows and some people were just plain insulted – but I think that’s what makes great advertising.

This video however, is simply brilliant. It was launched virally (that is, only to be distributed over the Internet – it was never going to get TV airtime) to raise awareness for its 30th birthday celebrations – where they hosted 17 consecutive parties in 17 cities around the world.

Creativity at its best